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For the past year, we’ve been quietly working on something we have never done before. We made several trips to New York, gathering pieces and bringing them back to Los Angeles. Last weekend, I made one final trip to secure the remaining pieces, completing a year-long effort. With that, the Assael collection has now officially taken its place in our vault just in time for the holidays.
Assael was the largest wholesale pearl house in the United States for decades. Founded by Salvador Assael, The Pearl King, the company shaped the modern markets for Tahitian and South Sea pearls and supplied the most prestigious luxury retailers in the country. Their jewelry has long been known for uncompromising quality, distinctive design, and the finest materials available.
The pieces now in our vault come directly from that world: South Sea and Tahitian strands, stud suites, contemporary designs, and signature Assael styles often seen in magazines, exhibitions, and on the red carpet. Many still carry their original retail tags from luxury showcases only weeks ago.
We will be adding pieces to our website. You can watch the collection grow at the link below.
Throughout December, we will be unveiling the Assael collection through a series of themed livestream events held two to three times each week. Each presentation will reveal a curated selection from across the collection, along with a small number of high jewelry pieces previewed on air and offered exclusively by private appointment.
What makes this moment extraordinary is the level of access we can offer. For the first time, these Assael pieces are available below the prices luxury retailers actually paid to acquire them. Values like this have never been made available to the public in Assael’s 80-year history. This level of access exists only because of a unique opportunity that brought the entire collection directly into our hands.
We look forward to sharing this collection throughout December, one theme at a time, and with a level of access that will not be repeated. View Livestream Calendar
About the Author
Jeremy Shepherd
Founder, Pearl Paradise | President, The Pearl Association of America
I founded Pearl Paradise in 1996 and Pearl-Guide.com in 2004. I serve as president of The Pearl Association of America and authored Pearls As One, the pearl industry's leading certification course, now translated into 10 languages.
Over 30 years in the pearl trade, I've sourced pearls from farms across Japan, French Polynesia, Australia, China, Fiji, Mexico, and the Philippines, and produced three pearl industry documentaries: Pearls the Documentary, The Tahitian Pearl, and Power of Pearl. I have been featured in The Wall Street Journal, The New York Times, Financial Times, Newsweek, Entrepreneur Magazine, Freakonomics Radio, Inc. Magazine, and many trade publications.
