The Assael Collection: A Year in the Making

For the past year, we've been working on something we had never done before. Over many trips to New York, we gathered the pieces of the Assael Collection and brought them back to Los Angeles. That effort is now complete. The full collection has taken its place in our vault, and we've begun offering it directly to the public, piece by piece.

Assael was the largest wholesale pearl house in the United States for decades. Founded by Salvador Assael, the Pearl King, the company shaped the modern markets for Tahitian and South Sea pearls and supplied the most prestigious luxury retailers in the country. Its jewelry has long been known for uncompromising quality, distinctive design, and the finest materials available.

The pieces now in our vault come directly from that world: South Sea, Tahitian, and golden strands, stud suites, contemporary designs, and signature Assael high jewelry, including pieces seen in magazines, exhibitions, and on the red carpet. Many were matched and assembled over decades, with pearls of a caliber and scale that are increasingly difficult to source today.

For the first time, the collection is offered directly to the public, without passing through the traditional retail layer these pearls once moved through. Each piece is one of a finite number, and once it sells it will not return. For collectors and anyone who appreciates fine pearls, it is a rare opportunity to acquire Assael pieces of this quality directly.

The collection is live now and continuing to grow. You can explore it at the link below, and we hold regular livestream events where we present pieces from across the collection in detail.View The Assael Collection

About the Author

Jeremy Shepherd

Founder, Pearl Paradise | President, The Pearl Association of America

I founded Pearl Paradise in 1996 and Pearl-Guide.com in 2004. I serve as president of The Pearl Association of America and authored Pearls As One, the pearl industry's leading certification course, now translated into 10 languages.

Over 30 years in the pearl trade, I've sourced pearls from farms across Japan, French Polynesia, Australia, China, Fiji, Mexico, and the Philippines, and produced three pearl industry documentaries: Pearls the Documentary, The Tahitian Pearl, and Power of Pearl. I have been featured in The Wall Street Journal, The New York Times, Financial Times, Newsweek, Entrepreneur Magazine, Freakonomics Radio, Inc. Magazine, and many trade publications.

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