LOS ANGELES, CA--(Marketwire - July 1, 2010) -  Pearls aren't just for women anymore; pearl jewelry for men is the hottest new trend in Hollywood. PearlParadise.com, Inc., the world's largest online pearls company, is leading the way in this trend with their new Tahitian leather necklace seen on the likes of Apolo Ohno, Kevin Zegers and even Nicollette Sheridan.

One of the most popular pearl necklaces sold by Pearl Paradise today, the Tahitian pearl on leather necklace was introduced at the 78th Annual Academy Awards celebration, since which it has been seen on a number of celebrities. It is a style of necklace very popular in French Polynesia that is worn by a large part of the population, especially surfers (it is often referred to as a "surfer pearl").

Originally created by Pearl Paradise for eight-time Olympic medalist Apolo Ohno, the unisex Tahitian leather necklace is incredibly versatile. It has an adjustable length clasp and can be worn tight like a choker or loosely as a more casual piece, it can be worn with a business suit in lieu of a tie or on the beach for a tropical, surfer look.

"Through the course of history pearls have been very popular with kings and other male royalty, and now the cool look of pearls is starting to spread to everyday masculine looks," said Jeremy Shepherd, President of PearlParadise.com, Inc. "Our Tahitian black pearls are especially popular with our male clients due to their elegant and unique look."

Apart from the popular pearl on leather necklace, PearlParadise.com also offers pearl on leather bracelets, Tahitian pearl cufflinks and Tahitian pearl tuxedo studs. Every piece is hand-made in their Los Angeles office, using only the finest pearls.

For additional information on pearl jewelry for men, visit www.PearlParadise.com

About PearlParadise.com, Inc.:

Founded in 1996, and launched online in 2000, PearlParadise.com, Inc. is the world's largest online pearl company selling the world's finest pearls at up to 80% off retail prices. With a custom-built, 1,400-cubic-foot vault filled with pearls, PearlParadise.com, Inc. offers a selection of pearls unlike any other pearl seller, including Tahitian, saltwater, and freshwater pearls.